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As production and marketing processes are switching to the digital medium, so is research. Traditional approaches and methodologies are being replaced by faster and cheaper alternatives to gain consumer ...
People wanted to drink tea from the same tea-set as the Queen. The oldest record of a ‘celebrity- endorsement’ for a brand dates back to 1760 when...
Advertising is an important and effective tool used by various industries to sell all kinds of services and products. The advertisers have thirty-seconds to a minute to convince people that their product is…
As a brand, your end goal is to get more consumers on board. This may be an oversimplification, but the fact remains that your consumer base drives the economic growth…
Human emotions and thoughts are the fuel that ignite powerful relations between a brand and its customers. Motivations, lifestyles, attitudes and even buying behaviors stem from a core human instinct.…
With India's constant economic growth and the influx of MNCs, the growth of Indian advertising market is on steroids. Brands are willing to spend Rs.3,50,000 for displaying their ad on…
NFX was selected as part of a group of startup companies to go to Beijing, China. On 7th November, we attended the introductory session at the Embassy of India in…
New Delhi-based NFX Digital, which owns and operates gamified consumer insights portal Adytude.com, has raised $1 Mn (INR 6.6 Cr) in funding from Indian Angel Network…
Sharing updates on some incredible happenings we've been part of recently. Read on Inc 42 and Nasscom.
NEW DELHI: Indian Angel Network (IAN), the country's oldest and largest angel investor group, has led a $1-million (Rs 6.6-crore) funding round in NFX Digital, which owns and operates gamified…
1. Faster On an average the time span needed to complete an online survey project is two-thirds shorter than that of traditional research. Since the information is being gathered online,…
It is very important to understand the context around individuals by utilising additional data sets such as geo-demographic segmentation data (age, postcode, salary, etc). This is because the digital profile…
Media has changed completely in just a decade or two. Earlier there was one television network, one newspaper in every city, and clearly defined radio stations. Now there are hundreds of…