How Can We Help?

Make consumer insights your secret weapon

Aided by incisive consumer data, the team here is always buzzing and striving to push ideas that make an impact. We offer a range of services that help grow businesses.

Consumer Research


Content Creation

Digital Marketing

Integrated Media

Web Solutions


Graphic Design

Who we are

We aren’t like any other Digital Agency, we are the interface of digital innovation and human psychology. This being the foundation of our process, helps us bridge the gap between brands and people.
Our solutions are backed by Adytude, India’s largest consumer research engine with 9,00,000 reviews by 1,10,000 users across 40 Indian cities and counting.







Meet the founder

With over 27 years as a Creative Director, Shivjeet Kullar stands as a visionary leader at the helm of NFX Digital. Renowned for iconic campaigns like "Bole Mere Lipps, I love Uncle Chipps," Shivjeet's creative genius has earned him over 120 national and international awards. Shivjeet Kullar is not just an advertising maestro but also an author, playwright, and event conceptualizer. Recognized by Campaign magazine as one of India's top 10 creative minds, he has now transitioned from the advertising world with a vision to build a 100 crore company.

Perceptive of the fast-changing nature of the marketing industry in the age of the internet, Shivjeet is disrupting the start-up world with NFX Digital.


Backvertising is a very simple idea. Businesses need to know what people think to design campaigns that work. They need data on their target audience’s likes, dislikes, suggestions, and intentions. Adytude helps companies conduct market research quicker, cheaper, accurately and more efficiently.

People Power

The gamified engine delivers incisive insights on buyer behaviour with the help of real-time surveys conducted with a growing base of 50,000 users across 40+ Indian cities.

Businesses are charged a fee, which we translate into prizes and rewards to assemble an engaged and responsive community of consumers. Top-line insights from this audience are then shared real-time and through detailed reports to help marketers craft the best campaigns.

Consumer Research Application

  • Idea Validation
  • White Label Study
  • CRM Related Study
  • Proposition Testing
  • Competition Analysis
  • Creative Comparison
  • Pre & Post Ad Testing
  • Usage & Attitude Study
  • Narramatic & Animatic Test
  • Script Evaluation
  • Concept Test


Meet the team

Amitesh Mullick

COO Research

Tanvi Nagar

COO Research Events

Subho Sengupta

Subho Sengupta


Nandini Chopra

Nandini Chopra

Product Head

Get in Touch

Get saved by the(Graham) bell!

+91 9810443177

Greater Kailash Enclave I,
New Delhi – 110048

About NFX

We’re a consumer insights agency. The interface of digital innovation and human psychology lies at the centre of our process; it helps us bridge the gap between brands and people>