- Background: The client, that manufactures two-wheelers, wanted to know the key reason for non-purchasers and to arrive on a % of non-converted customers or leaked customers to the brand
- Study Type: Leakage Study
- Target Audience: CRM
- Sample: 300/ month
- Location: Kolkata, Delhi, Baroda, Ahemdabad, Aurangabad, Nagpur, Hyderabad, Chennai, Bangalore, Bhopal
- Challenge: Validation of respondents
- Solution: We employed an offline force to validate each respondent, while the data collection was done digitally. This harmony of offline and online lead to a watertight data set.