Multi-hyphenate ad guru Shivjeet Kullar needs no introduction. This legendary author, playwright, jingleman and serial entrepreneur has won over 100 national and international awards over the course of his career. He has worked with the best brands in India and has been rated as one of the ‘top 10 most high profile creative names in India’ by Campaign magazine. The nostalgic refrain “Bole mere lips, I love Uncle Chipps,” is his brainchild. With 25 years of experience in advertising, he knows the industry like the back of his hand. Shivjeet is making a difference in the world of communications with his third startup, NFX Digital.
Vir Kullar
Co-Founder
Co-founder of NFX Digital, Vir is a question asker, multi-tasker and comfort-zone escaper. A digital native and content expert, he is experienced in online road maps, strategy, campaigns & campaign execution across various mediums & platforms. In his three years with 22feet Tribal Worldwide and years more in online consulting, he was the digital lead for big brands like Royal Enfield, Bacardi, Huawei, Dunkin’ Donuts, Dewar’s & others.
Suresh Ramanathan
Research Advisor
Suresh is a widely published scholar with expertise in consumer behavior. With a PhD in Marketing from the Stern School of Business at New York University, he has 10 years of experience in marketing and advertising in India at JWT, Lintas, and McCann-Erickson. He is also a David R. Norcom ’73 Professor of Marketing at Texas A&M University, USA.
Amitesh Mullick
VP, Research
An engineering graduate and post graduate in management, Amitesh has 15 + years of experience in market research, business development and talent management. Prior to working with NFX Digital, he worked as General Manager of Consumer Insights with Godfrey Phillips. He was a core member of strategic corporate projects primarily responsible championing the “voice of the consumer” in business forums. Amitesh has also been a part of senior leadership teams with blue chip consulting and research organizations – Kantar Millward Brown and Hay Group.
Ajay Lamba
VP, Corporate Affairs
With a degree in Economics from Delhi University, Ajay has valuable experience in advertising and public relations having worked with various agencies such as Ulka, HTA, Karishma, MAA Bozell, Arms Communications and Integral PR in the last 25 years. His list of successful clients include Time Magazine, Hewlett Packard, TTK Prestige, Woodland Shoes, Deloitte, Reckitt Benckiser, Barista Lavazza, and Volvo.
Rachna Jain
Project Manager
GOOD MORNING! If Rachna’s chirpiness doesn’t wake you up, we don’t know what will. A client servicing expert with an experience of 6 years in Advertising and Marketing, she graduated from Delhi University. She has key specialisation in marketing services such as ATL, BTL and retail, with core experience in brand communication, product launches, corporate communications and retail in-shop designing. She’s worked across categories such as telecom, retail, home care, furnishings etc. with brands like Aircel, JK Cements, Luminous, Gopal Group, Seasons Furnishings and Ritu Wears to name a few.
Hina Gulati
VP, Special Projects
Hina Gulati has a formidable experience in advertising in categories like agri machinery, two-wheelers, consumer durables, telecommunications and hospitality industries. She’s worked on MNCs like LG Electronics India Ltd., Aricent Communications Software, Luxottica Group, Quest Diagnostics and large Indian Companies like CitiFinancial Consumer Finance India Ltd., Escotel Mobile Communications Ltd., LML Ltd., Escorts Yamaha Motors Ltd., Escorts Agri Machinery Ltd., Apollo Tyres Ltd. to name a few.
Shanto Manna
Creative Director, Art
An avid painter, stage performer, singer, radio news anchor and jingle maker, Santa Manna is a man who wears many feathers in his cap. At NFX, he works as the Creative Director (Art) overseeing much of the creative output that is churned out. His penchant for the aesthetic is evident in his strikingly beautiful, and often realist, paintings.
Sundeep Bindra
Senior Project Manager
Sundeep has 20 years of experience in client servicing, business development, data accumulation & management, and has been an entrepreneur for over 10 years. His rich experience interacting with advertising agencies and corporate clients makes him a perfect fit for our organisation.
About NFX
We’re a consumer insights agency. The interface of digital innovation and human psychology lies at the centre of our process; it helps us bridge the gap between brands and people>