Silicon India Magazine on NFX Digital: Removing the Ambiguity behind Advertising with Analytics

With India’s constant economic growth and the influx of MNCs, the growth of Indian advertising market is on steroids. Brands are willing to spend Rs.3,50,000 for displaying their ad on TV for ten seconds. But, the million dollar question is: Is that advertisement strong enough to enthral the consumer? The answer is an ambiguous ‘sometimes’! Because, most of the time, brands fail to get adequate bang for the buck because they rely on their gut feeling while conceptualizing their advertisements, instead of testing their concept with consumers…read more.

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