CEO magazine: Wiping off the usual, From Advertising to Backvertising

Human emotions and thoughts are the fuel that ignite powerful relations between a brand and its customers. Motivations, lifestyles, attitudes and even buying behaviors stem from a core human instinct. The more consumers understand and involve with your brand on a human level, the more stories are buzzed about your brand which helps it to touch people on a human level. This whole mechanism, Consumer insights pushes your brand beyond growth by making it a part of consumer’s lifestyle and connecting with not just on an emotive level. Advertising, traditionally, has been a monologue by a brand to its potential customers…read more.

About NFX

We’re a consumer insights agency. The interface of digital innovation and human psychology lies at the centre of our process; it helps us bridge the gap between brands and people>