How Can We Help?

Make consumer insights your secret weapon

Aided by incisive consumer data, the team here is always buzzing and striving to push ideas that make an impact. We offer a range of services that help grow businesses.

Consumer Research


Content Creation

Digital Marketing

Integrated Media

Web Solutions


Graphic Design

Who we are

We aren’t like any other Digital Agency, we are the interface of digital innovation and human psychology. This being the foundation of our process, helps us bridge the gap between brands and people.
Our solutions are backed by Adytude, India’s largest consumer research engine with 9,00,000 reviews by 1,10,000 users across 40 Indian cities and counting.







The founder

With over 27 years as a Creative Director and the best of brands and campaigns under his belt, Shivjeet Kullar is an author, playwright and event conceptualiser. He has 120 + national & international awards to his credit and was rated by Campaign magazine as India’s top 10 creative names. The nostalgic refrain “Bole Mere Lipps, I love Uncle Chipps? is his brainchild.

Perceptive of the fast-changing nature of the marketing industry in the age of the internet, Shivjeet is disrupting the startup world with his digital venture, NFX Digital.


Backvertising is a very simple idea. Businesses need to know what people think to design campaigns that work. They need data on their target audience’s likes, dislikes, suggestions, and intentions. Adytude helps companies conduct market research quicker, cheaper, accurately and more efficiently.

People Power

The gamified engine delivers incisive insights on buyer behaviour with the help of real-time surveys conducted with a growing base of 50,000 users across 40+ Indian cities.

Businesses are charged a fee, which we translate into prizes and rewards to assemble an engaged and responsive community of consumers. Top-line insights from this audience are then shared real-time and through detailed reports to help marketers craft the best campaigns.

Consumer Research Application

  • Idea Validation
  • White Label Study
  • CRM Related Study
  • Proposition Testing
  • Competition Analysis
  • Creative Comparison
  • Pre & Post Ad Testing
  • Usage & Attitude Study
  • Narramatic & Animatic Test
  • Script Evaluation
  • Concept Test


Meet the team

Shivjeet Kullar


Vir Kullar

Co Founder

Rajesh Kurup

Rajesh Kurup

Insight Architect

View More

Get in Touch

Get saved by the(Graham) bell!


307, DLF Centre,
Greater Kailash II,
New Delhi – 110048

Bored at work? Boring jobs kill.

We have done some, in our time, so we are committed to make our office a place where you can find mental stimulation which is not inspired by a yawn! Placed in the heart of South Delhi, in Greater Kailash 2, the office is adjacent to the city-wide known Wine and Beer Shop in Savitri Cinema Complex. The open office inspired by the cockpit of a fighter jet echoes our singular goal- to fly high and leave a dent in the universe with innovative solutions! So, are you looking for a new job to complain about?

About NFX

We’re a consumer insights agency. The interface of digital innovation and human psychology lies at the centre of our process; it helps us bridge the gap between brands and people>