Brand Research: A Required Routine

As a brand, your end goal is to get more consumers on board. This may be an oversimplification, but the fact remains that your consumer base drives the economic growth…

Business World: NFX Goes to China

NFX was selected as part of a group of startup companies to go to Beijing, China. On 7th November, we attended the introductory session at the Embassy of India in…

We Need More Than Just Digital Insights

It is very important to understand the context around individuals by utilising additional data sets such as geo-demographic segmentation data (age, postcode, salary, etc). This is because the digital profile…

10 Reasons Online Surveys Win

 1. Faster On an average the time span needed to complete an online survey project is two-thirds shorter than that of traditional research. Since the information is being gathered online,…

The Importance of Consumer Insights

Media has changed completely in just a decade or two. Earlier there was one television network, one newspaper in every city, and clearly defined radio stations. Now there are hundreds of…