Research based

Pan-India Awards

Our Award System places the public at the centre of the decision-making process. It uses popular vote generated by our consumer research engine to honour deserving brands and individuals. An eminent Council with industry leaders like Prahlad Kakkar, Shivjeet Kullar, Anurag Batra, Usha Alberqueque, Aamir Raza Husain and Atul Kasbekar, among others, oversee the mammoth exercise.

Our properties include The Advys; awards for creativity in advertising; SuperStartUps, awards for excellence in entrepreneurship; and India Brand SuperStars, awards for homegrown Indian companies.



In 2017, we debuted the SuperStartUp Awards for startups in collaboration with the internationally acclaimed authority on brand surveys, Superbrands. Winners included startups across the country like Shopclues, Zivame, Byjus and Milkbasket.

The Advys: Viewer’s Choice Awards

Every year, over 10,000 advertising commercials are made in India. The ADVYs recognise and award those ads that actually work for consumers.