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Brand Research: A Required Routine

As a brand, your end goal is to get more consumers on board. This may be an oversimplification, but the fact remains that your consumer base drives the economic growth of your brand. To this end, you probably have a marketing arm, or even a team dedicated to bringing more consumers into the fold. But…

We Need More Than Just Digital Insights

It is very important to understand the context around individuals by utilising additional data sets such as geo-demographic segmentation data (age, postcode, salary, etc). This is because the digital profile of a person only provides half the picture. We have to fit the other half to create a meaningful whole. Let’s go further into this…

10 Reasons Online Surveys Win

 1. Faster On an average the time span needed to complete an online survey project is two-thirds shorter than that of traditional research. Since the information is being gathered online, we don’t need to wait for the questionnaires to come back – hence the response time is almost instant. Most of the responses are received…

The Importance of Consumer Insights

Media has changed completely in just a decade or two. Earlier there was one television network, one newspaper in every city, and clearly defined radio stations. Now there are hundreds of television and cable channels, let alone Netflix and DVRs. AIR is fading as FM Radio networks take over. Even the once mightiest of newspapers are…

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