Online Classifieds

App Experience

  • Background: Client wanted to understand the expectations from potential buyers and sellers of used cars in terms of their buying/selling experience on their App.

  • Study Type: App Experience

  • Target Audience: Actual/potential used car buyers, actual/potential used car sellers 22– 45

  • Sample: 600 (Sellers-300, buyers-300)

  • Location: Delhi, Mumbai, Kolkata, Lucknow

  • Challenge: To make sure the respondents could realistically have an app experience

  • Solution: We created a wireframe that took the user on the app journey with special attention paid to details of the app which was later validated through unaided responses.