FMCG

Brand Track

  • Background: Client wished to continuously measure the development of a brand within some key variables on a monthly basis.

  • Study Type:  Brand Track

  • Target Audience: 25-55 yrs, female

  • Location: Delhi, Mumbai, Bangalore, Chennai

  •  Sample: 400 per month

  • Challenge: To acquire flawless data to derive a consistent ‘measure’ that would demonstrate the stature of the brand.

  • Solution:  We derived a clear Mind Measure for the track variants amongst randomly selected potential users on various parameters.