Automobiles

Post-Ad Test

  • Background: A relatively new entrant in the car market wanted to valuate their campaign and to test the influence of their TVC in terms of creative and brand reach.
  • Study Type: Post Ad Test
  • Target Audience:
    25-40 years, male/female – Variant 1
    35-45 male – Variant 2
  • Location: Delhi, Bangalore, Hyderabad, Ahemdabad
  • Sample Size: 200 per variant.

Leakage Study

  • Background: The client, that manufactures two-wheelers, wanted to know the key reason for non-purchasers and to arrive on a % of non-converted customers or leaked customers to the brand
  • Study Type Leakage Study
  • Target Audience: CRM
  • Sample: 300/ month
  • Location: Kolkata, Delhi, Baroda, Ahemdabad, Aurangabad, Nagpur, Hyderabad, Chennai, Bangalore, Bhopal
  • Challenge: Validation of respondents
  • Solution: We employed an offline force to validate each respondent, while the data collection was done digitally. This harmony of offline and online lead to a watertight data set.