- Background: A relatively new entrant in the car market wanted to valuate their campaign and to test the influence of their TVC in terms of creative and brand reach.
- Study Type: Post Ad Test
- Target Audience:
25-40 years, male/female – Variant 1
35-45 male – Variant 2
- Location: Delhi, Bangalore, Hyderabad, Ahemdabad
- Sample Size: 200 per variant.
- Background: The client, that manufactures two-wheelers, wanted to know the key reason for non-purchasers and to arrive on a % of non-converted customers or leaked customers to the brand
- Study Type: Leakage Study
- Target Audience: CRM
- Sample: 300/ month
- Location: Kolkata, Delhi, Baroda, Ahemdabad, Aurangabad, Nagpur, Hyderabad, Chennai, Bangalore, Bhopal
- Challenge: Validation of respondents
- Solution: We employed an offline force to validate each respondent, while the data collection was done digitally. This harmony of offline and online lead to a watertight data set.